Rainmaker-Focused Websites
One thing I learned at the racetrack is to bet on the fast ponies. Law firms should do the same, doing everything they can online to support their rainmakers. Now a Newark, NJ, law firm has transformed their rainmaker bios into customized websites.
You've seen the typical law firm bio: name, rank, law school attended. They include a boring photo and endless list of rankings, honors and admissions. "We have introduced an entirely new approach. It employs a next generation web-marketing paradigm that is designed specifically for mid- and large-sized law firms," said Robert Algeri of Great Jakes, a web-centric marketing firm in New York, which created the website.
Essentially, the idea is to create an online repository about each rainmaker, as McManimon & Scotland did. Matthew Jessup's bio shows tab for his CV, expertise, articles and presentations, case studies, Twitter, his blog and what he does out of the office.
The beauty is that each lawyer bio can be customized. For example, lawyer Jong Sook Nee has a bio with an "extracurricular" tab, showing her riding a huge motorcycle.
