MoFo Reaches Bank and Finance Clients with FrankNDodd E-newsletter
Every bank and financial institution is on pins and needles about the federal Dodd-Frank Wall Street Reform and Consumer Protection Act, which gives the government the right to take over a faltering bank -- before it fails. The pre-emptive strike power gives the Feds the power to involuntarily liquidate an institution without having filed for bankruptcy.
Morrison & Foerster, affectionately known as MoFo, offers jittery bankers valium in the form of its "FrankNDodd" daily email news alert, sent to hundreds of its bank and finance clients. The firm cleverly adopted the "monster" play on words, because that's how the clients view it.
Launched in March, the email alerts track rulemaking pursuant to the Act, including rule proposals, rulemaking, and publication of study results and public comments, as well as key dates for comment deadlines, enactment deadlines, and effective dates.
To obtain a password for FrankNDodd, send an email to subscribe@frankndodd.comnaming your contact at Morrison & Foerster, or alternatively explaining that you heard about FrankNDodd on the LawMarketing Blog. Readers can customize the alerts to include only changes related to a particular title of the Act, to one or more substantive areas, or to actions taken by one or more regulatory agencies. Sample headlines include:
- House Financial Services Committee
- Frank Introduces Legislation to Increase Accountability on Setting of Interest Rates
- Federal Deposit Insurance Corporation
- FDIC Closes on Pilot Securitization of Performing Commercial Mortgage Loans from 13 Failed Institutions
- FDIC Board Meeting -- May 10, 2011
- Treasury Department
- Opening Statement of David S. Cohen Before the United States Senate Committee on Banking, Housing, and Urban Affairs
- Opening Statement of Timothy G. Massad Before the United States Senate Committee on Banking, Housing and Urban Affairs
- Opening Statement of Daniel L. Glaser Before the United States Senate Committee on Banking, Housing, and Urban Affairs
Law Firm Marketing Lessons
Examine your clientele and look for businesses in an industry that are feeling the heat of new legislation, regulation or court opinion. Like a doctor, you are looking for pain. Devise a way to assuage the trauma with information, newsletters or best of all: a free in-house CLE program on the subject.
This approach not only positions you as the authority on the topic to your clients, but presents you as the "good guy" who is looking out for their interests.
