How Lawyers Should be Using Webinars as a Lead Generation Tool
I just presented a webinar "How Lawyers Should be Using Webinars as a Lead Generation Tool." Please can get a summary and copy of the slides at http://bit.ly/mduZxt.
Web seminars or "Webinars" are an excellent way for lawyers to generate leads and attract new clients. Presenting a web program confirms your expert status, differentiates you from low-tech lawyers, engages your clients and lets you interact with them.
Plus they are easy to do, eliminate the need to travel, and are easy and inexpensive to present. This program includes case histories of law firms that presented webinars -- and successfully generated new business.
If you want to present your own webinar, read: Now You Can Present a Webinar to Reach Clients and Prospects
The slide show covers the 4 steps for a successful webinar:
- Prepare
- Promote
- Present
- Follow-up
Other points covered in the program include:
- Picking the right webinar host for you
- How to get a great turnout for your program.
- Key tips for a glitch-free presentation.
- Several ways to follow-up after the program to land new files.
- Measuring your return-on-investment.
The Q&A period went on for 20 minutes so there is a lot of curiosity about presenting webinars. Let me know if you have any questions about this great online marketing technique.
