Tectonic Shifts in Law Firm Marketing
I was delighted to be interviewed by Australian marketer Dan Toombs in the inaugural Law Firm Marketing Podcast. We discussed the tectonic shifts in law firm marketing that lawyers and legal marketers are facing today.
Competition is forcing lawyers to develop social interactive skills, get out of the office and meet people. The good news is that lawyers are smart people and -- once they understand that business development is a learnable set of techniques -- they can become skilled at it.
Dan and I also covered:
- Individual marketing strategies, based on the four sources of new business for lawyers.
- The three things to put on a law firm website that will attract business clients.
- Where to find content to update your law firm website and blog.
- Finding clients with social media. Depending on whether you use LinkedIn, Facebook or a blog, you can attract consumer clients, businesses or a combination of both.
- How to make the most of Twitter.
- The M-Dot revolution and focusing on mobile marketing.
- How lawyers can differentiate themselves. Hint: it's not by reciting your credentials and legal skills.
- How I trained 20 lawyers at Chuhak & Tecson, a 65-lawyer Chicago law firm, to generate $1.7 million in new incremental revenue in only nine months.
- How Tully Rinckey, a 30-lawyer Albany, NY, firm created a YouTube channel with 160+ videos that is so effective, the lawyers don't need to conduct business development. The lawyers are furnished potential clients to meet, and I trained them on how to close them into paying clients.
Grab a cup of coffee and have a listen to the podcast at http://s3.amazonaws.com/LawMarketing/Final+Law+Firm+Marketing+Podcast+Episode1.mp3
Or you can read an edited transcript of the podcast on the LawMarketing Channel.
Nice job Larry. This is the best 15-minute summary of the most up to date and proven approaches to law firm marketing that I've come across. If someone is looking for "the answer" in a nutshell, here it is.