Journalists Use LinkedIn and Facebook for Business Stories
LinkedIn is the most popular social network among business journalists, with 92% having a LinkedIn account, according to the 2011 Arketi Web Watch Media Survey released in July 2011.
Facebook follows with 85% of journalists using the world’s most popular social media site. Journalists use Twitter at almost the same rate (84%) they use Facebook.
Further, almost half of all journalists surveyed say they read blogs regularly.
"It comes as no surprise that more business journalists are participating in social media sites, especially LinkedIn. Journalists are constantly seeking industry sources for story ideas and LinkedIn provides an online outlet for them to research and connect with potential sources," according to Arketi.
Law Firm Marketing Takeaways
- If you want to be quoted in a news story, go fishing in the pond where the journalists are.
- Make yourself easy to find on LinkedIn with a good profile. So far 1.47 million lawyers have created profiles on LinkedIn. Be sure to include a picture, which increases the odds that a viewer will click on your link by six times.
- Don't overlook having a profile on Facebook, which is an excellent source of consumer clients. Many lawyers in solo or small practices, general practice and personal injury law have created business pages on Facebook. This is different from your personal profile, which is where you share family photos and connect with former classmates.
- A terrific way to get publicity is to write a blog. A blog establishes your credibility and ipso facto makes you an expert, as far as the news media are concerned.
This is important information Larry. Being quoted in articles that pertain to our areas of practice is an important piece of the marketing puzzle. It lends credibility because it's non-paid publicity that can show our expertise. Being where journalists are becomes a critical step in that process. Thanks for posting.