Personal Injury Lawyer Marketing Brings Prescription Drug Awareness Through Lawyer TV Ads
It’s easy to be critical of lawyer TV commercials. But when done right TV advertising can actually alert the public to unknown dangers. For example, a new lawyer advertising campaign by the personal injury firm Douglas & London of New York warns viewers about the bladder cancer risks of taking the diabetes drug Actos.
“There are many doctors giving Actos prescriptions and patients taking Actos who do not know that there are possible serious side effects,” said John Heller, Producer/Director with iCreative Network of Palm Beach Gardens, FL, which produced the commercial. “It will also bring many cost-effective leads to the law firm with the goal of generating new clients.”
“Just putting TV commercials on air and hoping for results is not cost effective,” he added. “But creating a media buying plan will give the advertiser in-depth analytics of viewer behavior. TV analytics have finally caught up with the Internet. Direct response media buyers in particular do not need to wait for the caller information their advertising generates. Media buying plans can now be adjusted quickly to focus on viewer trends,” Heller said.
“The Actos commercial will run on 13 channels that will produce caller-to-lead results. Additional information can be gathered to give insights into who is calling, from where and at what time. This information is very valuable for the personal injury lawyer marketing on television,” he said.
FDA findings show that the prescription drug Actos increased the risk of bladder cancer 40% in men who have taken it for over a year. “This is a very dramatic finding -- a fact that most people with diabetes are unaware of. Without personal injury attorney marketing on television, both doctors and patients would have a harder time learning the facts. Not only are there thousands of diabetes patients now taking the drug without understanding the risk there are also many doctors who do not understand the risks in writing prescriptions for Actos,” he said.
iCreative Network has produced more than 300 PI spots over the past six years in several states.
Lawyer Advertising, Produced by iCreative Network
I think that this is admirable. People should stand up for their rights- to be healthy. Even if those people don't want people to help their happiness, it is part of our safety as a society. What prompted this personal injury lawyer in New York to do this?