Marketing Partner Forum Kicks Off with Business Development with Social Media
150 law firm marketing partners and chief marketing officers will gather under the sunny and tropical skies of Miami today at the Marketing Partner Forum at the Turnberry Isle resort. It's the premier law firm marketing conference of the year, and I plan to send live blog posts from the programs.
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When attendees register, they'll get two books: 25 Years of Legal Branding -- a color coffee-table book by Burkey Belser and Donna Greenfield, and The Art of Woo by G. Richard Shell and Mario Moussa. There's also an issue of Corporate Counsel and Inside Counsel, plus lots of info on the exhibitors.
Today begins with three pre-conference workshops: "Marketing and Business Development Metrics," "Workshop for Managing Partners/Marketing Partners," and "Social Media to Drive Revenue.
The Social Media Workshop will be a lot of fun. My colleagues Adam Stock, Jasmine Trillos-Decarie, Steve Fisher and I will show how law firms are actually generating new clients with social media marketing campaigns.
We will also create three new YouTube video stars. After the presentation, the audience will be broken into three groups. Each will be given a fact pattern and asked to develop a social media campaign for a law firm. We'll have video cameras in the room to record the presentations of the marketing campaigns, and will post them onto YouTube today.
It should be fun, providing all the equipment works. Hope to see you there.
