Larry Bodine Law Marketing Blog : Law firm marketing, legal editor, legal marketing, attorney marketing, business development, marketing consultant, legal consultant, business development

Prominent Blogs Influence Hiring of Law Firms

A recent survey reports that a law firm lawyer’s blog can influence in-house counsel when they hire and retain outside counsel. Your blog is just one of the ways you can use social media to build credibility with potential clients. Learn more ...

The 4 Keys to Writing Persuasive Copy Without Hype, BS or Other Icky Gimmicks

D. Bnonn Tennant shares four great tips for creating clear content for your blog. Among them: Write in a conversational style and organize your article in a way that makes it easy to skim. Learn more ...

8 Brands That Benefit From Guest Blogging

Research shows that blogs are the most effective, least expensive form of online marketing for lawyers. But not every attorney has success with blogging. Why not? Infrequent posts, content that’s not of interest to prospective clients and more. Larry Bodine discusses the top 10 ways to improve your law blog and attract new clients. Learn more ...

Blogging Trends for 2012: What You Need to Know

Shani Higgins, CEO of Technorati, shares her blogging predictions for the coming year. Among them: The line between blogging and other types of social media will become more blurred. And niche blogging will remain an important way to connect with your target audience. Learn more ...