LMA Presents "Today's Lawyers and Social Media"
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Get your poster of the infographic "Social Media in the Legal Sector" created by Vizibility. Copies of the wall-sized poster will be available free at our super session. The poster visually summarizes the LexisNexis-Vizibility survey of law firm use of social media marketing. |
Join us at the LMA national conference in Grapevine, Texas (near Dallas) where I'll moderate a panel on how lawyers are using social media. It's a concurrent breakout session on at 1:30 PM on Thursday, March 15 -- right after lunch.
Our panel is a super session entitled, "Today’s Lawyers and Social Media – How Are They or Should They Be Using It?" I'll open the discussion with survey results about lawyer use of blogs, Facebook, LinkedIn and Twitter.
Today’s business environment demands that legal marketers have and maintain a familiarity with online marketing tools and, increasingly, a vibrant online marketing presence. Law firms face unique risks and limitations, due to the nature of our business, but studies have still shown that social media usage in law firms – for marketing purposes – is up considerably just in the past year.
Our discussion will focus on three distinct issues facing legal marketers when it comes to social media:
- Planning and implementing a social media strategy, with Marcy Salo, Director of Client Services, Cairncross & Hempelmann and Camille Stell, Director of Client Services, Lawyers Mutual Liability Ins. Co. of NC.
- How firms are actually using social media tools with Melissa Croteau, Chief Marketing Officer, Nixon Peabody.
- Being active in social media and persuading attorneys to participate with Peter S. Vogel, Partner, Gardere Wynne & Sewell.
See you there!
