Top Tips to Promote Your Blog to Businesses
I found a neat list of tips by Wendy Bryant-Beswick to promote your attorney blog to business clients. Here are the highlights:
Write for the target audience. You want to target and create content relevant to them -- not you.
Frequency is important. There is no magic number but she suggests 3 to 5 times per week. Do not overwhelm yourself. Start with 3 times a week and build up to a higher frequency. Remember, you are not a news organization. No one is expecting you to blog multiple times per day.
Use Social Media. Send updates to social media sites like Twitter, Facebook and Pinterest to promote your content. Grow and nurture your communities. Be diverse and part of the communities you decide to participate in.
Submit your posts to blogger sites. Check sites like Technorati, Alltop and others that are relevant to the legal profession and your target readers.
Email your posts. People aren’t going to always visit your blog — take the content to them. Use an email service like MailChimp, Vertical Response or Emma -- and be consistent. For example, if you choose Tuesdays as the day to email content and Friday as a roundup of the week -- and stick to it. People will start to expect to see your content.
Send out press releases. Use them to spread the word about your services. Many lawyers wrongly assume that there isn’t much newsworthy happenings at their firm, but there are always events that are a gold mine for information such as: completions of projects, announcements of contracts, new partnerships, new personal awards, white papers and interviews with firm personnel.
Go here to o read all 10 blogging tips.
