Marketing by Making Online Videos
YouTube is a potent marketing tool for attorneys. For example, when Ari Kaplan goes to conferences, he records short interviews of prospective clients he meets. Ari uses the video recording function on his iPhone, and uploads the videos online.
"Self-promotion is much more about promoting the good works of others and letting that reflect on your character," Ari says. When he records and uploads a video, "My goal is for the other person to think, 'Ari is really thinking about me, he understands my business — he's not a commodity.'"
Lawyers from across New Jersey and New York came to a recent LexisNexis LEXPO networking and marketing event to hear Ari Kaplan explain how to generate new business with social media — particularly LinkedIn. Ari is the author of the new book Reinventing Professional Services: Building Your Business in the Digital Marketplace.
Video is a very effective marketing tool. Of the people he's interviewed, "I've worked with 75% of these companies now," Ari says. View this video to learn more about marketing with online video:
Like this post? Watch all of Ari Kaplan's videos from this presentation in Marketing by Making Connections Online, Marketing by Connecting to Groups and Marketing by Making Introductions.
Follow Larry Bodine on Twitter: @Larrybodine
