YouTube is a potent marketing tool for attorneys. For example, when Ari Kaplan goes to conferences, he records short interviews of prospective clients he meets. Ari uses the video recording function on hisiPhone, and uploads the videos online.
"Self-promotion is much more about promoting the good works of others and letting that reflect on your character," Ari says. When he records and uploads a video, "My goal is for the other person to think, 'Ari is really thinking about me, he understands my business — he's not a commodity.'"
Law firm marketing consultant, Larry Bodine, offering services related to legal marketing, lawyer marketing, business development, lawyer coaching, marketing strategy and plan and law practice development.
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