Social media: The secret weapon for promoting your firm's services
If you have hesitated putting yourself on Social Media websites, read this guest blog post from Lead Generation Lab.
Okay, so it’s not so secret. But why are so few law firms maximizing on the incredible benefits of social media for marketing their services?
It’s simple. Lawyers and social media just don’t mix well together. But with today’s online social trends, it’s about time law firms should conquer that social media dragon. Sites such as Facebook, Twitter, and LinkedIn give you that ability to reach out to hundreds of individuals and potential clients at the same time.
Forums, blogs, and video sites also give you the chance to interact personally and give helpful advice that will establish you as a thought leader in your area of expertise.
Here are other reasons why you should jump on over to the social bandwagon:
- Websites that cater to business people and professionals attracts thousands of people daily. Take for example LinkedIn, it has over 200 million registered users with 35% of those visiting the site daily! Even if just 1% of that can see your posts, that’s 2 million people and potential clients!
- It is the fastest way to promote your website. You could have the greatest law firm website in the world that has complete attorney profiles, list of cases and former clients, and full contact details but it’s not getting as much traffic as you want. Why? Because people these days no longer surf the web as much as they used to. They search for something, they avail the service, and that’s it. Being on social media marketing ensures that you can reach out to more people, and at the same time tell these people that there’s someone behind that company name that actually reaches out and interacts with them.
- Everybody’s on social media. Well not really, but consider the latest statistic that says social media has overtaken porn as the number one activity on the net. Now that’s saying something, isn’t it? (http://youtu.be/QUCfFcchw1w)
There is no doubt at all that any marketing strategy should involve social media. But law firms should be careful, as abuse of social media can have its consequences too. Every post on social sites should focus more on marketing and less on actual cases, current and otherwise, to avoid possible legal problems.
Just remember that when it comes to social media, as with any other marketing platform, too much of a good thing is a bad thing.
About Lead Generation Lab:
The Lead Generation Lab (LGL) team represents the most comprehensive and integrated group of Performance TV professionals under one roof in Australia – Creatives, Copywriters, Strategists, Data Analysts, Media Buyers, TV Editors, CGI animators, Producers and Client Service Managers.
