I was at the PM Forum kickoff reception in New York yesterday, talking to Robert Algeri of Great Jakes Web Site & Design, and he reminded me of the following facts:
1) 73% of law firms acknowledge having generated new clients whose first awareness of their firm was through its website. --"Web-savvy Law Firms Get New Business from the Web" by Hank Brigman, Legal Marketing Technology, August 5, 2003
2) In recent studies, in-house counsel say that they turn to websites twice as often as printed marketing materials when selecting a law firm. --"Managing Outside Counsel Survey Report," ACCA/Serengeti, 2003
3) 38% of in-house counsel search the web at least once a week in search of outside counsel. -- "Best Practices in Legal Marketing: Effective Use of Web Sites," Touchpoint Metrics, Summer 2003
4) When selecting outside law firms, general counsel say that a poor website is a reason some law firms aren't considered at all. -- John Remsen's Managing Partner Forum, October 2002
I can affirm that this is all true. The only printed marketing materials I have are my business cards. The rest is online -- in Web sites, an e-Newsletter, Blog and Listservs. When I get a call from a firm that wishes to hire me as a consultant, I always ask how they found me. Invariably, the answer is, "I looked you up on the Internet."
Is your Web site bringing in business for you?