Marketers Must Understand Blog Behavior, Intelliseek Says
CINCINNATI, OHIO (August 11, 2004) -- Marketers can't afford to ignore the power and influence of blogs, says Intelliseek, a leading marketing intelligence firm that specializes in blog analytics and online consumer "buzz" and behavior.
"Blogs are quickly transforming the marketing and branding landscape. Consumers are using them as platforms to talk about products and services. Companies are using them as tools to capitalize on employee loyalty and enthusiasm," says Pete Blackshaw, CMO of Intelliseek. "Journalists are increasingly looking to blogs as real-time tip sheets for news content." On August 25, Blackshaw will lead an Intelliseek-sponsored online seminar about blogs for marketers.
Intelliseek monitors up to two million blogs daily on BlogPulse (http://www.blogpulse.com), a free blog analytics tool it launched in May. BlogPulse applies Intelliseek's advanced text mining technologies to
understand key trends, topics and issues being discussed by blog writers. For more info, see www.intelliseek.com/events.asp.
