A Law Firm Mailing you Want to Get
Lucky are those who are on the holiday mailing list of Lionel Sawyer & Collins, a 70-lawyer firm in Las Vegas.
You get not a generic greeting card, not a branded tchotchke, nor a boring book on the history of the firm.
You get chocolate! The picture you see is the gold box full of choco goodies just before my wife and I inhaled the contents. In case you forget where it came from as you are smacking your lips, it's embossed on each piece. The big bar is milk chocolate, which I totally hogged. The littler pieces are semi-sweet, a less desirable form of this delicacy, because to me, sugar is what it's all about.
The genius behind the holiday chocolates is Director of Marketing Angela Spall, who knows a good thing when she eats it. I know that other firms think about sending out embossed chocolate, but she actually does it, hence she deserves credit. (See "Lionel Sawyer Marks 35th Anniversary with Annual Review"at http://www.lawmarketing.com/pages/articles.asp?Action=Article&ArticleID=104.)
I hearken back to the words of Chicago marketer David Milberg, Director of Fun at Schiff Hardin & Waite. (Yes, that's his real title. See Chicago's Happy Law Firm Marketer). "Start each day with a heavy dose of Vitamin Chocolate," he said. "Everyone loves chocolate," said said, handing out candy bars at a marketing event.
Would that all professional firms would learn at the knee of these wise marketers.
where does that firm buy their chocolate? Someone who knows please email me.
Thanks,
Robert McCoskey