Corporate Blogs
Wouldn't you love to get paid to have a job like "technical evangelist"? That's what Robert Scoble's job is, and he works for none other than Microsoft. He has an excellent blog called Scobleizer.
To me, the highest and best use of a blog is a practice group or industry group blog, where several professionals in a firm contribute to a blog. It has the advantages of drawing from several minds, doesn't put all the posting work on one person, and is a superb tool to market a practice. Step One is to read "The Corporate Weblog Manifesto," a PDF file that covers the do's and dont's of group blogs.
The intro says, "Before you post to the company blog again, read this manifesto. To blog guru Robert Scoble, business bloggers should have a few things in common. Among them, they should steer clear of PR-cleansed jargon, they should have a thick skin, and they should avoid writing during times of emotional turmoil. Scoble, a Microsoft strategist, knows his stuff--he's one of the best-known blogging personalities on the Web."
Read this and become wise.
Thanks for the very kind words!