Sachnoff Annual Report Knocks Your Socks Off
The marketing maestros at Sachnoff & Weaver appear to be the first law firm to publish their annual report for 2004, and it's a real winner.
The 38-page perfect-bound, art book quality publication reviews the greatest hits of the firm's 10 practices. In litigation, they won a patent infringement case for Eastman Kodak against Sun Microsystems (at right) and a favorable settlement affecting the their client's ownership in Chicago Board of Trade just before it went public.
Other success stories recount how the transactional lawyers took Standard Park Corporation public, and helped MultiPlan, Inc. in its $250 million acquisition of BCE Emergis Inc.
Each page is concise with the text, boldfaces the client names and has a picture to go with a client success story on the right hand page.
The 2004 highlights booklet is so good, I think the 140-lawyer firm can throw away all their brochures and just use the annual highlights instead.
Kudos to Vice President Client Services & Strategic Planning Dean Harakas, Marketing Manager Jason Isadore and the rest of the marketing team.
