O'Horo: LSSO was Best Conference Ever
There's a new blog by Mike O'Horo I urge you to check out: it's called Demand Trigger and is written by my longtime colleague Mike O'Horo of Arlington, VA. Mike is known as "The Coach" and is the head consultant at Sales Results, Inc.
Like spaceships passing in orbit, we saw each other at the recent LSSO conference in Boston, each focused on our own duties. Mike was handing out little baseball bats to marketers, which I thought was perfect: take them back to the office and beat some sense into the partners who resist business development!
"I will say flatly that the programming was unquestionably the best -- across the board - that I have experienced at any law industry conference in the 14 years I've been around the biz," said Mike -- and we've both been to scores of conferences over the years. I'd have to agree with Mike, who helped sponsor the conference and presented the "Coaching the Coaches" program.
For me it was a goldmine of contacts -- I spent time with senior marketers I admire like Diane Hamlin, Catherine MacDonagh, Patricia Luchs, Steve Barrett, David Freeman, Jill Windwer, John Klymnshyn, Jeff Reade, Bruce Heintz, among others. I also got to meet cool people who were new to me, like partner Lauren Still Rikleen of Bowdtich & Dewey in Framingham, MA, Deborah C. Scaringi, Director of Marketing at Adler Pollock in Boston, Karen Katz of Law Practice Consultants in Boston, and Iris Jones, Esq., Client Services Advisor at Akin Gump in Washington, D.C. It will take me all weekend to scan in everybody's business cards with my new Targus mini business card scanner.
