Learn your "share of wallet" of your clients

WalletLexisNexis® has upgraded its online research and business intelligence service, LexisNexis Market Intelligence, so you can tell how much of your client's business your firm has.

Market Intelligence was introduced in February, according to Mike Walsh, senior vice president of large law and national law at LexisNexis. LexisNexis Market Intelligence is introducing a new Client Share tab that provides marketers with a quick analysis of the firm's "share of a client's business." It pinpoints which firms have the remaining share and provides a tool to monitor client share over time to help assess the ROI of marketing efforts.

"In today's fast-changing legal environment, marketers need to understand how their firms stack up against the competition and the ROI resulting from their client development initiatives," said Walsh.  "Market Intelligence's new Client Share tab delivers this competitive intelligence in seconds instead of the hours, days or even weeks it would otherwise take to obtain."

LexisNexis has a complicated pricing structure, but marketing director friends of mine have told me the company charges $5,000 a seat per month for Market Intelligence. However, a company spokesman says that this information is incorrect and that the company doesn't discuss pricing with the media.

LexisNexis Market Intelligence provides dossiers on more than 35 million public and private companies and 1,200 industries as well as news from leading sources that, as of today, include The Wall Street Journal, Barron's, Dow Jones and Reuters newswires and other news content from Factiva, a Dow Jones & Reuters Company. For more information go to: http://www.lexisnexis.com/marketintelligence/.

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