New Blog: The Ethical Boundaries of Legal Marketing


  • How far can you go with that testimonial on your Web site? 
  • What's the limit on comparing yourself to lesser law firms? 
  • What is forbidden by the ethics rules but observed in common practice?   
  • For years the answers have always come from author, speaker and friend Will Hornsby.  (Click on the picture of the book to purchase it online). Now he's launched a blog called The Boundaries of Legal Marketing, at

    I've liked Will for years, especially when he gave a presentation with the tongue-in-cheek title, "How to Evade the Marketing Rules."  Will has always been the man with the facts on the LawMarketing Listserv, providing the final answer to a case where ethics tripped up a marketing effort.  But importantly, Will was always the authority -- not the advocate of using ethics to stifle marketing.  You can count on Will for a straight opinion on what the rules state.  I would be the guy heckling him affectionately from the audience, pointing out that many of these rules are not enforced.  Each state's disciplinary counsel is too busy with lawyers stealing from trust accounts to bother with the dainty niceties of marketing ethics rules.

    Nonetheless, Will is the law marketer's friend.  His vision is that his blog be an independent forum in an interactive electronic format. Like the ABA's former Lawyer Advertising News, the blog is supposed to be a quick and easy way for marketers to get information about ethics developments. He also welcomes comments.  I've added him to my blogroll.

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