Marketing Partner Forum
I just got into Miami at about 9 PM tonight for the Marketing Partner Forum, out on Key Biscayne. I'll be sending live reports on the programs and events starting on Thursday.
The attendee list is impressive, with CMOs and partners from big and medium firms all over the country. Highlights of Thursday's program include:
- The state of the industry address, including speakers like Patrick Lamb, a prominent legal blogger.
- Bulletproofing Your Existing Crown Jewel Clients by Gerald Riskin, author and blogger.
- A general counsel panel. they'll be talking about "convergence," which I see as fading away. Let's see what they say.
- Marketing by Practice Area and Industry -- an approach I highly recommend. This is a panel discussion with people from White & Case, Littler Mendelson, Anderson Kill and Cooley Godward, among others.
This will be the first full-fledged Forum by Thomson, which now owns it. This means that no one from Lexis, Interface or Martindale will be here. Also, the LegalWorks president, Kent Zimmerman, resigned 3 months ago, so it'll be interesting to find out who's running the show now. I've been coming to the MPF for more than a decade -- starting when Julie Savarino held it as a conference just for clients. She sold it to Steve and Lynn Glasser, who turned it into a 250 person, monster event. And as I mentioned, Thomson bought it a year ago.
Stay tuned.
