Professional Services Marketing Seer now Online
There's a new blog online by my colleague and marketing muse Suzanne Lowe, called The Expertise Marketplace, perspectives on marketing in the professional services sector.
This is not another blog on marketing tactics. (There are already plenty of those.) Suzanne covers
Suzanne is a recognized expert in the marketing and management of professional service firms. She is the president of Expertise Marketing and author of Marketplace Masters: How Professional Service Firms Compete to Win. She has written or been quoted in nearly 100 articles on the topic of professional services marketing strategy. Her work has appeared in the Harvard Business Review, Business Week.com, CMO Magazine, and Harvard Management Update. She is a contributor to the second edition of the book Marketing Professional Services, by Kotler, Hayes and Bloom.
Suzanne and I are currently in the thick of interpreting the results from our Increasing Marketing Effectiveness survey. We got more than 350 responses from marketers in law, accounting, management consulting and many other fields. The results should be out in late February.
If you want to share her view from 30,000 feet up, visit her new blog.
I get a kick out of Suzane Lowe's assertion that her blog:
"... is not another blog on marketing tactics. (There are already plenty of those.)"
If there are so many blogs about marketing tactics why do so few lawyers and CPAs seem to understand tactics then????
Patrick McEvoy
President
Rain Maker Best Practices
http://www.rainmakerbestpractices.com/