Only 13% Know what "Podcasting" Means

Chart According to the latest Word-of-Mouth newsletter, Womnibus Weekly #1.42 from the Word of Mouth Marketing Association, Podcasting and RSS feeds have become popular tools for marketers looking to spread word of mouth, but they still have a way to go before reaching the mainstream.

A study from Pew Internet & American Life showed that only 13% of respondents knew what the term "podcasting" meant while only 9% were reported to know about "RSS feeds." Personal Internet security topics such as "spam", "firewall", and "spyware" had the highest familiarity at 88%, 78%, and 78%, respectively. This level of widespread familiarity is still amazing for a medium that's just barely a year old.

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Jack Yan - March 13, 2006 12:28 AM

I am not surprised. I still have people ask me what blogging is—and my peers are not dumb.

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