Holding Lawyers Accountable for Marketing

Getting professionals to actually carry out their personal marketing plans is a perennial problem. But in talking with the managing partner of a Chicago law firm, I heard a solution his firm is actually implementing: market or lose your job.  Listen to or downoad this 2-minute podcast to hear how his firm holds partners accountable for business development.

MP3 File

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Stark County Law Library Blog - April 7, 2006 9:10 AM
Larry posts:
ALMResearchBlog - April 11, 2006 9:43 AM
Larry Bodine has an interesting podcast on his site, Professional Services Marketing Blog that describes what one firm is doing to “encourage” its lawyers to get a business plan in place and enact it. (I was using the term “encourage”
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Tom Young - April 11, 2006 9:35 AM

Being in the web dev business, our constant struggle is with attorneys who pay big money for technical solutions, yet refuse to spend anytime at all developing content for their site. Sure, we can write it for them, but that's going to ring hollow with potential clients and we simply don't do it.

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