Posted on May 5, 2006 by Larry Bodine

Why do a blog? Is it really a good Marketing Tool?

Nathanburke Nathan W. Burke continues his coverage of the recent ALA conference, focusing on a discussion about blogs as an excellent marketing tool for law firms.  Nathan is a Boston-based blogger and writes the lawfirmblogging.com blog.  He is also a Web designer and developer, and marketer.  Nathan is the Webmaster for the law firm Gesmer Updegrove LLP in Boston.

In his May 5 post he reports on a breakout session I led with law firm administrators, discussing marketing with technology:

  • Why do a blog?
  • Is a blog a really good marketing tool?

  • Doesn't it take a lot of time to manage a blog? Do you need to update it daily?

  • Won't having a blog take away from my site's content?

  • Do you have to ask clients' permission to list their name on the web site?

  • How do you convert site visitors into clients?

  • How do you measure new business from the internet?

  • Are extranets picking up?

  • We're a small firm. I don't know if we have the resources. Are there services that do extranets?

If you have these questions, you'll find this blog post worthwhile.

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Stark County Law Library Blog - May 10, 2006 8:48 AM
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Meikah Delid - May 9, 2006 1:31 AM

Thanks for the link to Nathan Burke's blog. Keep up the good work!

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