Ask the Marketing Experts: At the ALA Annual Conference

For an excellent summary of the "Ask the Marketing Experts" panel session at today's ALA conference in Montreal, see Nathan W. Burke's blog post for May 3.

The following presenters were there:

  • Phyllis Weiss Haserot- On Business Development Coaching
  • Norm Mullock- On Business Intelligence
  • Iris Jones on Client Service Teams and Sales Training
  • Charles Maddock on Branding
  • Jeff Reade on CRM/Databases
  • Sally Schmidt on Client Surveys
  • Larry Bodine on Web sites, blogs and other technology

Nathan is the Webmaster for the law firm Gesmer Updegrove LLP in Boston.  Thanks Nathan for doing a great job!

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