Toon into Funny, Visual Marketing

Larryadvertoon Dan Guttman of New Jersey noticed that most advertising was ubiquitous, boring and forgettable. This is especially true with most law firm advertising.  So how is a marketer to break through the clutter and get their firm's message across with fun and panache?

In response, Dan (who has has an MBA from New York University and is President of Business Management Solutions, Inc., a management consulting and marketing company) developed hundreds of single panel cartoons like the one you see here (click on it to see it full size).  The "Advertoons" cover many subjects including business, medicine, education and family.

His cartoons appeared in many magazines around the country including New Jersey Business, Shuz, Physicians Money  Digest, USA Table Tennis, and more. They are also licensed for presentations and sold as hanging wall art. 

Because everybody loves cartoons, many of Dan's clients started asking him for custom cartoons to help brand their businesses and before he knew it a new illustrated industry was hatched. And now they are available for law firms. Visit the LawMarketing Store to order one for yourself.

Dan was uniquely qualified to develop Advertoons. Possessed of a sense of humor sharpened to a razor's edge in his youth by surviving by his wits in the streets of Brooklyn, Dan has also had a wide ranging business career and has published comedic short stories and a children's book.

As Dan likes to say, "Everybody loves an Advertoon."

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Jay Rodimel - March 9, 2007 10:53 AM

These one-color drawings could communicate complex ideas simply while really helping your firm's Yellow Pages ad stand out on a page.

However, if full-color cheesy computer generated lightning behind a gavel, some law books and a grinning five-year-old picture of your managing partner is more your thing: then hey, it's your ad money, go nuts.

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