In an article entitled "Google Trends: Yellow Pages Will Be Toast In Four Years," the blog search engine land, says "marketing industry savants have long been predicting the demise of print Yellow Pages books, going the way of the buggy whip due to overwhelming competition from Internet alternatives. Further, the aggressive invasion of search engines into the local space during the past few years has inspired some analysts to wonder if Internet Yellow Pages directories might also be headed for extinction along with the printed books. Readily available stats from Google show trends and provide a good sense of what's actually going on across the local space on the Internet. Ironically, we can also use these stats to predict the demise of traditional Yellow Pages sites."
Cancel that #*$%! expensive yellow pages ad. This was the clear advice I gave to attendees at our conference "Developing Your Personal Marketing Plan" in Chicago. I repeated the advice at the Chicago Bar Association technology conference. You now have permission to save yourself a small fortune.
Fewer people are reading the Yellow Pages every day. It's last century's marketing. Instead, they are using the Web to find attorneys. Take the money you save and plow it into your online presence. People now use Google to look up phone numbers, addresses and law firms.
Ask yourself -- when was the last time you personally opened that thick, hard-to-read yellow directory? It's been a long time, hasn't it? There are multiple yellow page directories anyway -- which one did you use?
By advertising in the yellow pages, you are doing what thousands of other lawyers are doing. You are simply making yourself more like the competition, not distinguishing yourself. There's no way to break from the clutter -- there are hundreds of lawyer yellow page listings.
Besides, most yellow pages ads are written by their salesmen. That's why they all look the same. Save your budget while you still can. Get out now.