Web 2.0: Great Marketing Expectations

Marketers expect Web 2.0 to influence revenues by supporting marketing efforts, enhancing communication with existing customers, and helping to acquire new customers, according to a Canright Communications survey conducted in June with LawMarketing.com. Yet, Web 2.0’s potential is not fully tapped due to lack of awareness, general knowledge, and specialized expertise.

Join us August 16 at the Canright Speaker Series, where we’ll explore the survey results in greater detail, and define and show examples of major Web 2.0 techniques and technologies.

You’ll discover how to incorporate Web 2.0 techniques into your business and marketing plans, tailoring them to work for your needs. Register for the event.

“The content was very interesting because it was all very now and very topical. The panel gave me a chance to look at the topic of Web 2.0 not from a ‘catch-up’ point of view, but from people who are already looking at what’s next.”
Richard Norby, VP of Creative Services, Live Marketing, commenting on our last panel
Thursday, August 16, 2007
5:30 - 6:30 pm:
Meet and greet, appetizers, and refreshments
6:30 - 7:30 pm:
Web 2.0 survey results and examples with questions and answers
7:30 - 8:30 pm:
Networking wrap-up
Wright Institute, 445 E. Ohio, Suite 340,
Chicago, IL

For more information and to RSVP, please email or call Christina Canright at 773.248.8935 or christina@canrightpaule.com

Principal, Canright Communications
Client Executive, Evalueserve
• Social networking (LinkedIn, Twitter, MySpace)
• Social bookmarking (del.icio.us, Digg, Sphere)
• Blogging (Blogger, WordPress)
• Content Sharing (Flickr)
• Wikis (Wikipedia)
• RSS Feeds (Feedburner)
• Mashups (Google Maps)
Share the knowledge. Feel free to bring friends and colleagues interested in this hot topic.

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