Why lawyers can't ignore Facebook for networking

Kevin O'Keefe has come up with some compelling information for law firm marketers about FaceBook:

  • Over 150,000 registrants daily. That's 1 million a week since January.
  • 35 million users today. Of course that number will be off a million one week from today.
  • Half of users are outside college. That number was zero in Sept. 2006.
  • 0ver 40 billion page views in May 2007.
  • Average visitor stays 20 minutes.
  • Most growth is among people over age 25.
  • 47,000 Facebook groups.

Eight of the largest law firms in the United States have a Facebook network:

  1. Skadden, Arps 335 Members
  2. Baker & McKenzie 557 Members
  3. Jones Day 220 Members
  4. Latham & Watkins 291 Members
  5. Sidley Austin 107 Members
  6. Mayer Brown No Network
  7. White & Case 287 Members
  8. Weil, Gotshal No Network
  9. Shearman & Sterling 137 members
  10. Kirkland & Ellis 160 Members

"Like I've said before, Facebook may not be the right place for every lawyer to network, but [this] info from Facebook should cause any reasonable lawyer to take notice," Kevin says.  Heck, I created a Facebook entry myself. 

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