Posted on November 28, 2007 by Larry Bodine

Martindale Offers Free Client Reviews

Martindale-Hubbell now offers a way to beef up a law firm listing in their directory with anonymous client testimonials.

An ad in PM Forum's Professional Marketing magazine about the service refers to a description on martindale.com.

"LexisNexis® Martindale-Hubbell® Client Review provides in-house counsel and other sophisticated buyers of legal services with client recommendations of a law firm's client service, quality of legal representation, and value for money. Client Reviews also include recommendations by practice area, geography, and industry."

The link below takes you to a firm that has published Client Reviews so you can see how it would appear on a firm's listing page.
http://martindale.com/Parsons-Behle-Latimer-A-Professional/law-firm-1114464-client-reviews.htm
Law firms can hand-pick five or more clients to participate in Client Reviews.  There's nothing barring a firm from lobbying its selected clients or even pre-writing the reviews for them. The questionnaire "comprises seven questions that seek recommendations regarding a law firm's quality of legal representation, client service, value for money, practice areas (up to 5), industries (up to 5), geography, and whether the client would engage the firm for future legal matters."

If a firm gets a single bad review, it can choose to delete all the reviews from the firm's profile on martindale.com.  It's all-or-nothing: either all the reviews are published, or none.

If the firm decides to publish all the reviews, Martindale will issue a press release, mention it in their e-newsletter to 25,000 in-house counsel, send announcements to any 10 corporate counsel, and give it featured status in a Top 10 list of newly reviewed law firms on martindale.com.

The price is right: "There is no charge for early adopter firms to participate in Client Review."

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