12 Steps for Law Firm Marketers

Law firm marketers are a fellowship of men and women who share their experience, strength and hope with each other that they may solve their common problems and help others to recover from frustration. Many thanks to Bruce Allen, author of the Marketing Catalyst blog, for posting this sage advice:

  1. We admitted we were powerless over all people/principles/partners — that our work-days had become an unmanageable struggle to control or fight even when reason is not present.
  2. We came to believe in our knowledge of marketing and a belief in ourselves that could restore us to sanity.
  3. Made a decision to return our will and our lives to what we believe we are capable of accomplishing without giving in to our inner voice of fear in face of external challenges.
  4. Made a searching and fearless inventory of our real capabilities as marketers and our ability to deal with differing opinions.
  5. Admitted to ourselves, and to another marketing professional the exact nature of our weakness.
  6. Were entirely ready to seek mentoring and training to improve our skills or capabilities.
  7. Humbly ask for help when we cannot be our own resource.
  8. Made a list of all persons we have struggled with by standing on principle and habit, and became willing to work with them with self-empowered energy and understanding.
  9. Made direct diplomatic effort with such people wherever possible, except when to do so would be incorrect or without benefit to either party (when future actions are more effective).
  10. Continued to take a personal inventory and when we were wrong promptly admitted it.
  11. Sought through self-improvement and mentoring to increase our understanding of sound marketing and business capabilities.
  12. Having had an awakening as the result of these steps, we tried to carry this message to other marketers, and to practice these principles in all our affairs.
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