Average Size of Megafirm Marketing Departments: 28

Megafirms in the AmLaw 100 are well-known for having well-staffed marketing departments.  In fact the size ranges up to 113 people at one firm, according to Wisnik Career Enterprises, Inc. in a new factsheet the company released at the recent Marketing Partner Forum.

law firm marketing, marketing director

The most interesting takeaway is that firms on average have one marketer per 27 attorneys -- a ratio that exists for firms of all sizes.  But alas, the tenure of the highly-paid marketers is short. Following is the average tenure of law firm marketers by title:

  • Chief: 3.76 years
  • Director: 3.66 years
  • Manager 3.14 years
  • Specialist: 2.75 years
  • Coordinator: 2.79 years
  • Assistant 2.15 years

For more information you can contact Eva Wisnik, President at ewisnik@wisnik.com and Jennifer Johnson, VP Recruitment and Strategy at marketing@wisnik.com.  Their phone number is 212.370.1010.

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Golden Practices - February 8, 2008 10:01 AM
Some new legal marketing stats are in. Larry Bodine posted recent survey results reflecting that on average, AMLAW 100 law firms have one marketer for every 27 attorneys. Don't worry too much about the reported average tenure stats. These are consisten...
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