LMA Gives Out Awards for Brochures, Ads and Marketing Initiatives
Last week the LMA gave out its annual Your Honor awards. Taking a cue from the LawMarketing Portal, the LMA put up the list of the winners online (Click here for an excel file for the full results) and actually printed a 48-page glossy brochure describing what the winners did to get the award. (Click here to download the 2008 Winners Book (it's a 7.18 MB PDF file).
Several of the winners have already been featured on the LawMarketing Portal and Blog:
- Bingham took first place for firm identity and their famous "Grizzly Bear Holding a Baby" ad -- see Bingham Sweeps New England LMA Chapter Your Honor Awards
- Hamilton, Brook, Smith & Reynolds got an award for their clever holiday card. See Hamilton Brook Smith Reynolds Knows the Elements of a Fun Holiday Message and their clever branded gifts: Law Firm Dispenses Medicine to Understand Boston Accent
- Foley Hoag's offbeat advertising campaign: NY Times Features Foley Hoag Advertising Campaign
- Choate Hall's web videos that mimicked the "Mac vs. PC" TV campaigns: YouTube and The Law Meet on Choate Recruiting Website
- Morrison & Foerster's creative recruiting brochure: MoFo Mojo Workin’ on Student Recruits
Of course, I couldn't anticipate all the winners, and I'll be contacting several of them to find out key info, such as what the programs cost and what results they brought -- topics that were not thoroughly covered in the winner handbook. I'll keep you posted on what I find out.
To review the list of first-place winners, just click the link Continue Reading...
Following are the first place winners in the 12 categories of the Your Honor Awards:
|
Category |
Entry Name |
Entrant |
Title |
Company |
|
Identity |
|
Kristin Savarese |
Editorial Coordinator |
Bingham McCutchen LLP |
|
Brochure |
Practice Group Brochures and Thought Leadership e Books |
Jeffrey R. Scalzi |
Director of Marketing |
Foley Hoag LLP |
|
Annual Report |
2006 Annual Report |
Lisa Meyer |
Marketing & Client Relations Dir. |
Preti Flaherty |
|
Announcement |
2007 |
Jennifer Phillips |
Director of Client Relations |
Bass, Berry & Sims |
|
Other |
Sedgwick Women's Forum Display Boards & Ads |
Kathleen Flynn |
Chief Marketing Officer |
Sedgwick Detert Moran & Arnold LLP |
|
Single Ad |
Diversity Ad |
Patty S. Castillian |
Communications Coordinator |
Holme Roberts & Owen LLP |
|
Campaign |
|
Kristin Savarese |
Editorial Coordinator |
Bingham McCutchen LLP |
|
Multi-Media Campaign |
"A Law Firm That Really Moves" |
Kelsey Hamblen |
Marketing Director |
Goldberg & Simpson |
|
Exhibits/Trade Show/Novelty |
Lab Tested, Clients Approved- Making a Mega Presence at a Mega Conference |
Audra Callanan |
Director of Marketing |
Hamilton, Brook, Smith & Reynolds, P.C. |
|
Promotional Events |
In-House Jeopardy |
Theresa Bomba |
Marketing & Communications Manager |
Goulston & Storrs |
|
Firm, Practice or Industry Site |
Firm Web site |
Betsy Huntley |
Chief Marketing Officer |
Choate Hall & Stewart LLP |
|
Electronic Media |
Mofo Mojo |
Anna T. Pinedo |
Partner |
Morrison & Foerster LLP |
|
Media Relations |
Meet the "New" Pillsbury |
Sandi Sonenfeld |
Director of Public Relations |
Pillsbury Wintrop, Shaw Pittman |
|
Community Relations |
Partnering for Pro Bono |
Anne Wallace |
|
Adams and Reese |
|
Internal Communications |
"Connect The Dots" Interaction Rollout |
Terri Chytrowski |
Director of Communications |
Pillsbury Winthrop Shaw Pittman LLP |
|
Training |
|
Theresa Bomba |
Marketing & Communications Manager |
|
|
Research and Intelligence |
Benesch Competitive Inteeligence/Market Intelligence Team |
Liz Highley |
Comms. & Marketing Coordinator |
Benesch, Friedlander, Coplan & Aronoff LLP |
|
Recruiting |
Mofo Mojo |
Anna T. Pinedo |
Partner |
|
|
Best Chapter |
|
Andrea Stimmel |
President |
NYLMA |
|
Business Development |
CONNECT |
Jeffrey R. Scalzi |
Director of Marketing |
Foley Hoag LLP |
No sour grapes here. Our law firm won second place in the Identity category, and I respectfully submit our firm's brand, campaign and messaging is the cutting edge of legal marketing.
Joe Campos
Partner
Stanislaw Ashbaugh