LMA Gives Out Awards for Brochures, Ads and Marketing Initiatives
Last week the LMA gave out its annual Your Honor awards. Taking a cue from the LawMarketing Portal, the LMA put up the list of the winners online (Click here for an excel file for the full results) and actually printed a 48-page glossy brochure describing what the winners did to get the award. (Click here to download the 2008 Winners Book (it's a 7.18 MB PDF file).
Several of the winners have already been featured on the LawMarketing Portal and Blog:
- Bingham took first place for firm identity and their famous "Grizzly Bear Holding a Baby" ad -- see Bingham Sweeps New England LMA Chapter Your Honor Awards
- Hamilton, Brook, Smith & Reynolds got an award for their clever holiday card. See Hamilton Brook Smith Reynolds Knows the Elements of a Fun Holiday Message and their clever branded gifts: Law Firm Dispenses Medicine to Understand Boston Accent
- Foley Hoag's offbeat advertising campaign: NY Times Features Foley Hoag Advertising Campaign
- Choate Hall's web videos that mimicked the "Mac vs. PC" TV campaigns: YouTube and The Law Meet on Choate Recruiting Website
- Morrison & Foerster's creative recruiting brochure: MoFo Mojo Workin’ on Student Recruits
Of course, I couldn't anticipate all the winners, and I'll be contacting several of them to find out key info, such as what the programs cost and what results they brought -- topics that were not thoroughly covered in the winner handbook. I'll keep you posted on what I find out.
To review the list of first-place winners, just click the link Continue Reading...
Following are the first place winners in the 12 categories of the Your Honor Awards:
| Category | Entry Name | Entrant | Title | Company |
| Identity | | Kristin Savarese | Editorial Coordinator | Bingham McCutchen LLP |
| Brochure | Practice Group Brochures and Thought Leadership e Books | Jeffrey R. Scalzi | Director of Marketing | Foley Hoag LLP |
| Annual Report | 2006 Annual Report | Lisa Meyer | Marketing & Client Relations Dir. | Preti Flaherty |
| Announcement | 2007 | Jennifer Phillips | Director of Client Relations | Bass, Berry & Sims |
| Other | Sedgwick Women's Forum Display Boards & Ads | Kathleen Flynn | Chief Marketing Officer | Sedgwick Detert Moran & Arnold LLP |
| Single Ad | Diversity Ad | Patty S. Castillian | Communications Coordinator | Holme Roberts & Owen LLP |
| Campaign | | Kristin Savarese | Editorial Coordinator | Bingham McCutchen LLP |
| Multi-Media Campaign | "A Law Firm That Really Moves" | Kelsey Hamblen | Marketing Director | Goldberg & Simpson |
| Exhibits/Trade Show/Novelty | Lab Tested, Clients Approved- Making a Mega Presence at a Mega Conference | Audra Callanan | Director of Marketing | Hamilton, Brook, Smith & Reynolds, P.C. |
| Promotional Events | In-House Jeopardy | Theresa Bomba | Marketing & Communications Manager | Goulston & Storrs |
| Firm, Practice or Industry Site | Firm Web site | Betsy Huntley | Chief Marketing Officer | Choate Hall & Stewart LLP |
| Electronic Media | Mofo Mojo | Anna T. Pinedo | Partner | Morrison & Foerster LLP |
| Media Relations | Meet the "New" Pillsbury | Sandi Sonenfeld | Director of Public Relations | Pillsbury Wintrop, Shaw Pittman |
| Community Relations | Partnering for Pro Bono | Anne Wallace | | Adams and Reese |
| Internal Communications | "Connect The Dots" Interaction Rollout | Terri Chytrowski | Director of Communications | Pillsbury Winthrop Shaw Pittman LLP |
| Training | | Theresa Bomba | Marketing & Communications Manager | |
| Research and Intelligence | Benesch Competitive Inteeligence/Market Intelligence Team | Liz Highley | Comms. & Marketing Coordinator | Benesch, Friedlander, Coplan & Aronoff LLP |
| Recruiting | Mofo Mojo | Anna T. Pinedo | Partner | |
| Best Chapter | | Andrea Stimmel | President | NYLMA |
| Business Development | CONNECT | Jeffrey R. Scalzi | Director of Marketing | Foley Hoag LLP |
No sour grapes here. Our law firm won second place in the Identity category, and I respectfully submit our firm's brand, campaign and messaging is the cutting edge of legal marketing.
Joe Campos
Partner
Stanislaw Ashbaugh