Almost since the earliest days of the Internet, lawyers have been experimenting with virtual firms to increase efficiency and lower costs. More recently, virtual firms have taken on greater levels of sophistication and complexity. On the legal-affairs podcast Lawyer2Lawyer, we discussed this phenomenon with the principals of two virtual firms and a business-development consultant. The speakers included:
- Co-hosts J. Craig Williams and Bob Ambrogi
- Myself as business development consultant and author of the Law Marketing Blog
- Wyatt Durrette, founding member of the virtual IP firm XDL Group
- Mark Harris, CEO of Axiom Legal.
Among the things we discussed were putting a law firm on the Web with lawyers at widespread locations, the convenience of virtual firms for clients, and letting the Web do your own marketing for you. Other advatnages are less travel, less overhead, and no boring office meetings.
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