Chicago Law Firm Uses CRM to get a Competitive Edge
The partners at 45-lawyer Chicago law firm Williams Montgomery & John wanted to be more involved in client development. However, their packed schedules left them little bandwidth to focus on contacts, follow-ups and networking to meet new prospective clients. And they also have no marketing staff.
For Managing Partner David Stevenson the answer was technology: installing a CRM system. After installing ContactEase, the firm found many business development benefits:
- Streamlined workflow for marketing.
- A depth of information about client relationships.
- More targeted business development efforts.
- Efficient use of lawyer time.
- Monitoring partner's business development activities.
- Building team work among partners
- Centralized information
To read his story, visit the LawMarketing Portal at www.lawmarketing.com and click on "CRM as a Competitive Edge for Client Development."
