The Ten Most Effective Law Firm Marketing Techniques

Top ten, law firm marketing, marketing director, business develpmentMany lawyers don't get new clients and files because they don't do enough business development activities, or they waste time on the wrong activities, or they don't get face-to-face with potential clients.

I've helped attorneys generate more clients and get more business by training attorneys what to say, what to do and how to be in the right place at the right time. I also work with lawyers one-on-one and help them develop personal business plans, and follow-up to assist lawyers overcome any hurdles that they might encounter.

What you'll read next are the most effective marketing techniques. These tips are based on scientific research that I have conducted where we asked 377 marketing partners and marketing professionals in the professional services fields what they did that worked. I'm going to cover 10 particular points.

Number one: You have to spend at least 2.5 percent of your gross revenues on marketing. Otherwise, you're just pretending to market. That 2.5 percent does not include the salaries of any of the people that you may have hired to perform the work. This is money that is spent on generating new business, on taking clients out to lunch, on visiting clients - it's all direct marketing activities. You have to put your money where your mouth is. If you're not spending 2.5 percent, you're not being serious about marketing, and you're not going to get any results.

To read the other nine tips, click here.

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ivan cavero - June 12, 2008 5:43 PM

Very nice and useful post Larry.

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