Martindale Hooks Up with LinkedIn
Martindale-Hubbell has connected itself to LinkedIn, the popular online social networking site. Take a look at the Fulbright & Jaworski listing in Martindale.
Notice the little blue icon "in" for LinkedIn?
If you click on the blue icon you get a popup that asks: "Allow LexisNexis to access your LinkedIn account?" I think most visitors will be too leery to take the next step, but I did.
The next screen asked me for my email address and LinkedIn password, which I thought was incredibly intrusive. I have no idea where this information is going, or if I'm going to wind up on some Martindale mailing list. But being me, I persisted.
The next screen said I have "192 connections work at Fulbright Jaworski." One was a primary link, and the rest were 2 or 3 degrees away from me. If I were doing some hunting at Fulbright & Jaworski and didn't know anyone there, this would be very useful.
I perused the 192 connected and invited a few people to join my network. Let's see if they respond. Tell me what you think about this new feature of Martindale.
Larry -
I think this makes Martindale more useful. But I am not sure what Martindale is bringing to the table.
You can get that same functionality by going to the company listing in LinkedIn for Fullbright:
http://www.linkedin.com/companies/7430/Fulbright%20&%20Jaworski?
More of my thoughts on the hook-up:
http://kmspace.blogspot.com/2008/07/martindale-and-linkedin-redux.html
Over time this might work well for Martindale but based on my internal surveys, the attorneys who use Martindale regularly (very few) are the least likely to have a Linked-in Account.
It is interesting that you have 192 connections at Fulbright but that only represents 22% of the firm. I wonder how many of them use Martindale regularly.