Nearly 30% of Lawyers Surveyed Fear Firing

law firm marketing, marketing director, business developmentLawyers who are unable to meet their billable hour goals are wondering if their jobs are secure, according to the ABA Journal.  This, however, is not a problem for lawyers who have been trained in business development and know how to get clients and generate revenue.

Two June surveys by the legal recruitment firm Lateral Link found that nearly 30 percent of lawyers are afraid of losing their jobs and 26 percent don’t think they will make their billable hours goals in the coming months. Most of the respondents who identified their workplaces in the surveys worked for Am Law 200 law firms, and most appeared to be associates.

My advice to lawyers is: get out of your office and start meeting clients, referral sources and potential clients.  You are not going to develop any new business sitting in your office or lunching with lawyers in your own firm. You can find the time.  In the morning, meet a referral source for Starbucks, during lunchtime go visit a client, and one evening attend a trade association meeting with a client.

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