TV vs. the Web for Law Firm Marketing

TV versus the Web for law firm marketingI asked my networks the following question: "I’m advising a law firm that is spending a ton of money on TV advertising (they do some plaintiff PI work, but also have a billable-hour business practice.) Which is a better marketing medium: TV or the Web? Give me your opinion."

Experts from the LawMarketing Listserv and other forums answered, coming from the fields of law firm marketing, advertising, web development, public relations and marketing strategy across North America.  A majority favored spending marketing dollars on the Web because of its ability to target clients and measure results.  TV was recommended for global law firms with mammoth budgets.

The analyses came from Steve MatthewsArt ItaloFrank FeatherJames Archer, Mitch TalenfeldCarrie McCrayLisa DuttonDan WallaceThomas VanHaarenGerald A. RiskinHeather M. MilliganDale H. Tincher, Andrew Havens, Rich Klein, Cecilia Alers and Bob Weiss.

For the details of their responses, please visit the Lawmarketing Portal at

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Amy Derby - November 9, 2008 10:40 PM

Hi Larry,

Interesting analysis. Since I blog for lawyers, I'm obviously in favor of web. But I must confess, I can see how running a tv ad through a local station could have its branding benefits too... especially for a small firm.

I don't think I'll ever forget the commercials of the local bankruptcy firm Peter Francis Geraci that were on tv constantly when I was a kid.

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