Posted on January 19, 2009 by Larry Bodine

Law Firms Could Rock the Train Station with Guerilla Marketing

T-Mobile rocked the Liverpool Street station in London with a guerrilla marketing campaign filmed at 11am on Thursday January 15, 2009. They cast some hundred people and had them dress in normal work attire while passing through the rail station.

Suddenly a mix tape started over the loud speaker and these people got into formation and began performing their choreographed show. Many people in the train station joined in. I’m sure the people in that station that day will be talking about this for weeks.

Notice all the people making cell phone calls and taking cell phone pictures.

See http://www.youtube.com/watch?v=mUZrrbgCdYc  

Couldn’t a law firm do the same thing?

Tags:
Trackbacks (0) Links to blogs that reference this article Trackback URL
http://blog.larrybodine.com/admin/trackback/105425
Comments (2) Read through and enter the discussion with the form at the end
john troll - January 19, 2009 10:11 AM

Mr. Bodine/Larry:
Could a law firm stage a post modern theatrical event to promote its services? In a word NO.

But if a few creative lawyers can kill the billable hour, force the profession to fully embrace technoloy, connect the cost of legal services to their real value, and inculcate the profession with an attitude of go-giving they will earn the well deserved designation of guerrilla lawyers

Mary - January 24, 2009 11:03 AM

Sorry, you couldn't find that many lawyers who can dance -- or who have a sense of humor. Just kidding. I'm a practicing JD and would LOVE to get into marketing like this.

Post A Comment / Question Use this form to add a comment to this entry.







Remember personal info?