Time Can't Stop Valorem's Law Firm Marketing
How do you follow up a law firm marketing brochure that features a clock shot through with bullet holes, and an inside page that says, "We killed the billable hour" ? Valorem Group had to top its own marketing coup.
So they issued a CD entitled, "It's About Time (But We're Not)" with songs from various artists that included "time" in the title -- ranging from "The Times They Are A-Changing" to "Let the Good Times Roll."
The marketing technique was so clever, it won a special Your Honor award from the Chicago LMA chapter. The CD technique is good in so many ways -- it reiterates the firm's theme, it repeats the primary graphic (a giant clock outside their building) and it shows a sense of humor. Here's the playlist:
Track 1: The Times They Are A-Changin' / Bob Dylan 3:11
Track 2: Time Like These (Live) / Foo Fighters 5:25
Track 3: Time Keeps On Ticking (Fly Like an Eagle) Steve Miller Band 4:47
Track 4: Time of Your Life (Good Riddance) / Green Day 2:34
Track 5: Time is a Thief / Solomon Burke 2:46
Track 6: Tick Tock / Raphael Saadiq 4:28
Track 7: Big Time (Acoustic Mix) Electrokingdom and Peter Gabriel 4:40
Track 8: Clocks / Coldplay 5:02
Track 9: Time After Time / Sarah Mclaughlin & Cyndi Lauper
Track 10: Every Time We Say Goodbye / Sarah Vaughan 2:27
Track 11: Time Will Tell/Bob Marley and the Wailers 3:30
Track 12: Let the Good Times Roll / Patrick Lamb (not our own) 2:32
The CD jacket notes that all the songs were "Legally purchased and copied. (Just ask Nathan at iTunes)
