Time Can't Stop Valorem's Law Firm Marketing

Valorem Group, law firm marketingHow do you follow up a law firm marketing brochure that features a clock shot through with bullet holes, and an inside page that says, "We killed the billable hour" ?  Valorem Group had to top its own marketing coup.

So they issued a CD entitled, "It's About Time (But We're Not)" with songs from various artists that included "time" in the title -- ranging from "The Times They Are A-Changing" to "Let the Good Times Roll."

The marketing technique was so clever, it won a special Your Honor award from the Chicago LMA chapter. The CD technique is good in so many ways -- it reiterates the firm's theme, it repeats the primary graphic (a giant clock outside their building) and it shows a sense of humor.  Here's the playlist:

Track 1: The Times They Are A-Changin' / Bob Dylan 3:11

Track 2: Time Like These (Live) / Foo Fighters 5:25

Track 3: Time Keeps On Ticking (Fly Like an Eagle) Steve Miller Band 4:47

Track 4: Time of Your Life (Good Riddance) / Green Day 2:34

Track 5: Time is a Thief / Solomon Burke 2:46

Track 6: Tick Tock / Raphael Saadiq 4:28

Track 7: Big Time (Acoustic Mix) Electrokingdom and Peter Gabriel 4:40

Track 8: Clocks / Coldplay 5:02

Track 9: Time After Time / Sarah Mclaughlin & Cyndi Lauper

Track 10: Every Time We Say Goodbye / Sarah Vaughan 2:27

Track 11: Time Will Tell/Bob Marley and the Wailers 3:30

Track 12: Let the Good Times Roll / Patrick Lamb (not our own) 2:32

The CD jacket notes that all the songs were "Legally purchased and copied. (Just ask Nathan at iTunes)

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