How to Remember Peoples' Names

Remember that a man’s name is,
to him, the sweetest and most
important sound in any language.
—Dale Carnegie

For many of us, remembering names is difficult, but make no mistake: It is extremely important in building relationships. People like to hear their own names. It has been said that the sweetest sound in the world is hearing one’s own name.

We must place great importance on learning names. When you remember a person’s name, you make that person feel important, and you begin to establish a personal rapport. According to Patrick D. Kelly, a partner with Steptoe & Johnson PLLC in Charleston, WV, one of his friends claims he cannot remem­ber names, yet he can memorize the batting statistics of dozens of Major League baseball players. The fact is he can remember names. He simply doesn’t place any importance on doing so.

You need to make a conscious decision to remember names and place a high priority on it. If you apply yourself and use a few helpful tools, you can do it.

The author of the new book Rainmaking 101, Kelly offers a dozen mnemonic tips to recall these key words to establishing rapport on the LawMarketing Portal at

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