Effective Business Development Initiatives for a Law Firm
Blogger Adrian Dayton, author of the “Marketing Strategy and The Law” blog, interviewed me about business development strategy for law firms.
Among the topics we covered are:
- Three key elements of a marketing plan.
- Practice group profitability.
- Proving a return-on-investment for marketing initiatives.
- Focusing on clients by industry, not by practice group.
- LinkedIn, which has 850,000 lawyer profiles.
- Blogging, which includes some 4,000 attorney blogs.
- How a narrow focus makes a blog succeed.
- Caveats about lawyers going online.
- The role of Twitter.
- A prediction for the future.
You can read it on the LawMarketing Portal at www.lawmarketing.com.
