Effective Business Development Initiatives for a Law Firm

Adrian Dayton, bloggerBlogger Adrian Dayton, author of the “Marketing Strategy and The Law” blog, interviewed me about business development strategy for law firms.

Among the topics we covered are:

  • Three key elements of a marketing plan.
  • Practice group profitability.
  • Proving a return-on-investment for marketing initiatives.
  • Focusing on clients by industry, not by practice group.
  • LinkedIn, which has 850,000 lawyer profiles.
  • Blogging, which includes some 4,000 attorney blogs.
  • How a narrow focus makes a blog succeed.
  • Caveats about lawyers going online.
  • The role of Twitter.
  • A prediction for the future.

You can read it on the LawMarketing Portal at www.lawmarketing.com.


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