First Ph.D. in Legal Marketing Awarded

Silvia HodgesIn a milestone for our community, the first Ph.D. in legal marketing has been awarded.  This fact brings the recognition and respect of academia to our noble profession.

Congratulations to Silvia Hodges, who has taught for three years at Emerson University in Boston, and who successfully defended her Ph.D. on the topic of “Marketing Legal Services to Medium-Sized Companies” at Nottingham Law School, England, with Prof. Stephen Mayson. 

Making this even more impressive is that Harvard Law School has invited her to make a presentation next Wednesday, Oct. 14, on the topic “Uncovering the Minds of Clients - Do They Choose Law Firms Brands or the Individual Lawyer?” summarizing her thesis. I knew the answer, and she jokingly says you have to attend her presentation at Pound 202 from 12:00 P.M. – 1:00 P.M. to find out what it is.

Dr. Hodges has pioneered formal instruction on legal marketing with her annual for-credit post-graduate course in professional services marketing, which she will again teach in May, 2010.  If that weren’t enough, she is also teaching “"Law Firm as a Business: Managing Lawyers, Clients & Career" at Fordham University School of Law in New York this coming spring.

Dr. Hodges is specializes in international legal marketing and founded Legal Marketing Italia. For her bio and research, please visit

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Kara - October 9, 2009 1:13 PM

Wonderful for Silvia and all of us Legal Marketers!

Thank you for making us aware of the the work she's doing Larry. I gained so much from my media law classes in graduate school, I'd really like to take one of her courses...

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