Lane Powell Lets Subscribers Update Their Own Information

Dana TavenerIn a perfect example of using technology for efficiency, the law firm Lane Powell has sent out emails asking subscribers to their email alerts to update their contact information.

"As more communication has shifted to electronic distribution, we believe it is important to maintain up-to-date contact information on our clients, colleagues and friends. Please review the information on the right for accuracy and completeness. If accurate, please choose "Confirm." Otherwise, please choose "Edit" and update the information," wrote Dana Tavener, Client Relations Manager.

Lane Powell has With 170 attorneys in offices located in Seattle, Wash., Portland, Ore.; Olympia, Wash.; Tacoma, Wash.; Anchorage, Alaska; and London, England.  The firm offers email alerts in 22 areas of law.

The email was generated by Interaction, and it had me at the wrong company and wrong address, so I was happy to update it. I marveled at how smart the firm's marketing was -- keeping this contact database up-to-date but letting recipients do it -- as opposed to keeping staff up till midnight correcting entries.

Adding a personal touch, Dana ended her message with, "In addition, you can always reach our Firm and attorneys by accessing our website, or by calling one of our offices [she provided her own phone number!]. Thank you in advance for providing us with your current contact information."

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